ASICS Tiger is the newly coined sports lifestyle brand from ASICS. The brand draws its creative inspiration from Japan’s early 1990’s “Power Age,” infusing classic footwear silhouettes with contemporary colors and materials from the world’s top footwear designers. Rubberbands used this same inspiration to document and promote the ASICS Tiger launch party in Brooklyn, NY.  Using a mix HD and  90's-era VHS cameras, Rubberbands tried to capture the nostalgic, fashion-focused lifestyle that is the ASICS Tiger brand. 

Client: ASICS Tiger

Produced by: Rubberbands
Directed by: Michael Marabella
Camera: Reed Nisson
Music: Coin Banks