The blank page represents endless possibilities.

We took to the streets of NYC with Baron Fig and twelve of their notebooks nailed to a board. "If I could not fail, I would..." was painted above the spreads. Watch the video to see what people had to say. In collaboration with Baron Fig and artist Geoff Gouveia.

Client: Baron Fig

Produced by: Rubberbands
Shot/Edited by: Michael Marabella
Installation by: Geoff Gouveia