Forget Your Cell

What if your parents used their cellphones as much as you did?

Jane Levy and Birds Nest Productions approached us with a challenge—Communicate the importance of healthy cellphone habits to children. But how does one deliver such a contrasting message to a generation practically molded by (and glued to) their smartphones? Rather than trying to convince children to listen to a stuffy PSA, we took a more comedic approach. By shifting the focus onto parents, we we're able to communicate our mission without feeling preachy. 


Client: Jane Levy

Produced by: Rubberbands
Directed By: Michael Marabella
Cinematography: Reed Nisson
Starring: Georgia Kate Haege
Jim Morlino