The Squire: Kickstarter Campaign

The Squire pen is designed with an underlying philosophy of simplicity, usefulness, and community.

After an insanely successful Kickstarter campaign that launched their brand into existence, Baron Fig has had a very productive 2 years selling notebooks and sketchbooks to makers and thinkers around the world. Now, they have returned to Kickstarter to launch their latest product—a pen to accompany their line of notebooks—The Squire. With the help of our video, The Squire campaign was supported by 1,782 backers and raised $145,259—10x the original goal. 

Client: Baron Fig

Produced by: Rubberbands
Shot/Edited by: Michael Marabella